Water off a Duck's Back in shops near you!

Water off a Duck's Back, the innovative waterproof coat designer, is pleased to announce that its British made products are now available in multiple cycling outlets across the UK.

Founder Antonia writes: Up until recently the cycling world has been filled with male cyclists whizzing from a to b in lycra and there has been little need for a fashionable cycle coat for women, or indeed men. Lately though there has been a massive increase in lady (and gentlemen) cyclists who want to have something that looks stylish yet practical. This has been helped in part by the introduction of the Boris Bikes which have brought to the fore the concept of using a bike for short journeys around the capital. Journeys that would be ridiculous to change your outfit for. With the change of the style of riding so comes the need for change in the accessories that go along with it - i.e. a good looking coat/jacket that doesn't scream 'cyclist' as you walk down the street.

When creating the Cycle Macintosh I found the merging of fashion and functionality was not an easy one. There are many design elements that need to be taken into consideration when designing a Cycle Macintosh that are not needed in a normal fashion coat - not least how to create something that is long and doesn't catch in the wheels of a bike and where to hide the reflective parts. There were many prototypes made and discarded as my poor bike had bits of coat wrapped around it's spokes before the finished product was created. Now the challenge is to let everyone know that such a coat does exist and that they are not relegated to their highlighter pink baggy cycle jacket any more!

Some of Water Off A Duck’s Back new stockists:

Cyclopedia

256 Fulham Road

London SW10 9EL

Cyclopedia

262 High Street Kensington

London W8 6ND

Fitzrovia Bicycles

136 New Cavendish Street

London W1W 6YD

Luv Handles

Boutique Stall every Saturday

Northcote Road

SW11 1NJ

On Your Bike

52-54 Tooley Street

London SE1 2SZ

Velorution

18 Great Titchfield Street

London W1W 8BD